Shortlisted for the Business Book Awards 2022

In the modern age of authenticity and transparency, consumers are no longer satisfied with brands that are indifferent or even apathetic towards sustainability. Brands are expected to express understanding and concern for issues such as climate change, carbon footprint, and employee welfare. Most importantly, they must be genuinely committed to these positions – maintaining consistency and proactivity in their principles. With the rise of more conscientious consumers and belief-driven buyers, organizations ignore sustainability and the spirit of 'good' at their peril.

From three marketing experts with decades of experience, Sustainable Marketing offers the new standard for modern marketing. This book clarifies the importance of a sustainable approach before offering a comprehensive guide for implementing, promoting, and maintaining these practices in any organization. An essential read for every business leader or marketing executive, it serves as a unique and compelling combination of academic research and practical case studies that will motivate and inspire sustainable initiatives.

Pages: 320, Year of Publication: 0316, Dimensions: 15.3x15.3cm