Foreword Content and Importance of International Marketing and International Management

The Environment of International Marketing and Management I

The Environment of International Marketing and Management II

The Environment of International Marketing and Management III

International Marketing Research

Strategies and Tactics of International Management and Marketing

International Strategy and Policy for Products

Pricing Strategies and Policies in International Markets

International Distribution

International Promotion and Advertising

Sales Promotion, Other Promotional Activities, and Personal Sales in International Markets

Implementation/Support of International Strategy, International Policies, and Tactics

Payment Processes and Methods, Payment Terms, Special Issues

The Era of Digital Globalization

Business Case Studies

Index