Discover the magic of American advertising through thousands of images in this book, which showcases the pinnacle of the "Big Idea" era. From the height of American consumerism, the bold and colorful campaigns paint an enchanting picture of the '50s and '60s, as Cold War concerns give way to the carefree capitalist era of Mad Men. Digitally upgraded for optimal reproduction quality, the advertisements brim with clean fonts and colors, while offering an enticing sense of possibility, persuading audiences to acquire everything from guns to girdles, cars to toothpaste, air travel to household appliances. At various moments shocking, entertaining, and inspiring, this panorama of mid-century American advertising is both a poignant piece of its time and a showcase of innovation in design and advertising wit.