The book Strategic Alliance Management offers an academically grounded framework for developing alliances, describing eight stages of alliance development with an emphasis on specific management challenges. For each stage, readers are presented with theoretical knowledge, evidence-based management guidelines, and examples from business practice.
Other chapters examine the properties of alliances, the capabilities and challenges of alliances, covering topics such as innovation, collaborative marketing, competitive collaboration, business ecosystems, alliance professionals, alliance capabilities, social alliances, and a tension-based mindset. This fully revised 3rd edition leverages the book's strengths in uniting theory with practical knowledge.
All chapters have been updated to reflect current academic literature, while new international case studies are incorporated throughout the book. Two new chapters are added in this edition, examining the importance of the mindset required for success in alliance management, as well as emerging alliance practices, analyzing how new technologies, sustainability, and the external environment have disrupted alliance management.
The sections discussing emerging themes offer opportunities for discussion and analysis. The book remains highly valuable as a core and recommended reading for graduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as for professionals thinking in the field. Available online resources include lecture slides per chapter, two extensive case studies, and brief interviews with alliance executives.
Manufacturer
Specifications
- Publisher
- Taylor & Francis
- Language
- English
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- -
- Release Date
- -
- Publication Date
- -
- Dimensions
- -
- ISBN-13
- 9781032119250
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
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