FINALIST: 2024 International Book Awards - Business: Marketing & Advertising

Purposeful Brands offers a clear and practical plan for defining and communicating a brand's purpose, while simultaneously creating alignment across the company to reflect actions that support its purpose, mission, and values, including sustainability initiatives.

This book targets marketing and communications professionals and outlines how energy can be unleashed through fostering innovation and creativity. It uses storytelling and data to effectively communicate with consumers and secure stakeholder support to drive organizational and cultural changes.

It includes original research, case studies, and examples from leading brands such as Abercrombie & Fitch, CVS Health, eBay, and Microsoft. It is an essential resource for adopting your brand's purpose to achieve a competitive advantage and contribute to a regenerative and just world.

Pages: 240, Publication Year: 0403, Dimensions: 15.8x15.8cm