More than 50 million copies

What do the books How to Win Friends and Influence People and Sell! have in common – besides Dale Carnegie? They are based on the premise that RELATIONSHIPS matter. In our time, the sales cycle has changed radically. In the book Sell! – The Way Your Customers Want to Buy, Dale Carnegie & Associates reveals the REAL modern sales cycle. This is based on your ability to understand what your customers want (and don't want) and to adhere to proven principles of human relationships.

Discover the five stages of selling through true stories from top salespeople and experienced sales trainers from around the world.

What two characteristics do customers want most from salespeople?

What questions do top salespeople ask their customers?

When are customers willing to pay more?

How can what you think influence your customers and your performance?

Gain access to digital training resources that accompany the book!

They wrote about the book: “An accessible and analytical guide to applying Carnegie's principles of human relations to sales.” –KIRKUS Reviews