The fruit of chokeberry is considered highly beneficial for the human body because:

• It normalizes blood pressure.
• Clinical studies have shown that 50ml of juice 3 times a day helps combat hypertension.
• It prevents and addresses a range of cardiovascular diseases.
• It strengthens connective tissues.
• It reduces stress hormone levels.
• It has strong antioxidant properties.
• It increases the body’s vitality, overcoming nervous disorders and fatigue, stimulates the regeneration of muscles and tissues, blood formation, and metabolism.
• Its antiseptic properties are a powerful tool in combating the flu virus.
• The high iodine content benefits children's growth. It also alleviates bronchitis.
• It is beneficial for pregnant women, children, diabetics, athletes, and patients undergoing complex treatments.
• It addresses urinary tract infections.
• It has hypoallergenic effects (used in cases of gastritis, bleeding, anemia, and rheumatism).

It can be eaten raw as a snack or alternatively with muesli or yogurt.

Other common forms of the fruit are: jam, liqueur, juice.