The goji berry has a history of centuries of use in China, where it is highly valued for its medicinal, therapeutic, and beneficial properties. Among other things, it is considered a powerful anti-aging agent and a longevity booster. It has been reported that people living in certain areas of China, where goji berries are grown and widely used, enjoy a very high life expectancy and good overall health.

Some of the benefits of goji berries are:

• It stimulates kidney and liver function.
• It enriches the blood with nutrients.
• It is rich in vitamins C, B1, B2, minerals, beta-carotene, antioxidants, and amino acids.
• It contains 18 amino acids, 21 trace elements, and iron.
• It has antimicrobial properties.
• It boosts metabolism and the fat-burning process.
• It enhances memory and strengthens the heart.
• It combats free radicals.

It can be consumed as a snack (in the form of dried fruit), added to salads, mixed with cereals, or made into juice.