The book Magic Words by renowned author Jonah Berger reveals how six types of words can boost your influence in every area of life. From persuasion to creativity and motivating teams, words are the key to communication and connection.

Some words carry more influence than others. It examines how these 'magic' words can affect decisions, keep the audience engaged, and mobilize actions.

Jonah Berger analyzes the science of language and its application in various fields, from sales to education. The focus of the book is on how words affect our daily interactions, business strategies, and social relationships.

The book contains 256 pages and dimensions of 15.2x15.2cm, providing a set of tools and practical techniques to enhance your personal influence.