Smoked paprika is used in food to add flavor and color, especially to rice, and for the same reason, it is often sprinkled on top. It is widely used as a natural coloring agent in dishes that have a deep red or brown color.

In their kitchens, Hungarians use quite a bit of paprika, with households and restaurants having at least 3-4 different varieties. Spaniards prefer sweet or smoked paprika, while in more eastern countries like Turkey, the preference is for hot or spicy paprika.