The presentation of the creative process and the pivotal personalities of the art world is the focus of the book The Eye by Nathan Williams, founder and artistic director of Kinfolk magazine. With insights from over 90 iconic creative directors, the book highlights their approaches and techniques. We encounter fashion designers such as Claire Waight Keller and Thom Browne, as well as editorial directors like Fabien Baron and Marie-Amélie Sauvé. The Eye explores how these orchestrators of visual communication developed their own "eye" and how this has influenced generations. A valuable work for artistic directors, designers, photographers, and any creative professional seeking inspiration and advice.