*Systematic approach to qualitative design: maximizes confidence in study results through the use of qualitative standards.
*Roller is an expert in explaining qualitative techniques in understandable language for students or clients; Lavrakas is an internationally known survey expert.
*Unique topics include how to assess the appropriate number of interviews, focus groups, or observations; online ethnography; and pros and cons of online discussion groups.
*Many student-centered features, including summary tables, research examples, and discussion topics.
*Includes guidelines for writing, reviewing, and evaluating qualitative research proposals, doctoral dissertations, and grants.
Pages: 398, Dimensions: 17.8x17.8cm
