Cultural tourism remains the only book that bridges the gap between cultural tourism and cultural heritage management. The first edition presented how cultural heritage and tourism objectives can be integrated into a single framework for management and marketing to produce sustainable cultural tourism. The current edition grounds the relevant reflection in the theory and practice of cultural management and heritage management, in that for tourism to thrive, a balanced approach to resource management is required. A distinctive feature of the book is that the approach it follows covers the entire spectrum of cultural tourism and related issues.

In light of the many significant developments that have taken place in the field, this new edition has been thoroughly revised and updated with: New insights into increasingly important issues such as sustainability, climate change, the threat of de-globalization, overtourism, and social media. New sections regarding experience creation, accessibility, and participatory engagement, as well as rich material on creative industries and the new challenges of management.

Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to better understand not only their own role but also that of all other parties in achieving sustainable cultural tourism, and provides a blueprint for producing high-quality cultural tourism products with longevity.

Contents:

Part A: Defining the Framework
Introduction
Challenges in achieving sustainable cultural tourism
Issues, benefits, risks, and costs

Part B: Cultural Goods
Management of cultural goods
Tangible cultural heritage
Intangible cultural heritage and creative arts

Part C: Tourism, Tourists, and Stakeholders
How tourism operates
The market for cultural tourism
Tourism attraction systems, indicators, and gatekeepers

Part D: Products
Products of cultural tourism
Assessing the dynamics of products
The purchasing impact/robustness table

Part E: Operationalizing
Implementation of design and management frameworks
Interpreting and creating experiences