At the threshold of the fourth Industrial Revolution, new technologies are reshaping the landscape of tourism. They serve as vehicles for digital transformation, providing strong competitive advantages to hospitality businesses, enhancing the sustainability of destinations, impacting the structure and dynamics of the globalized tourism market, and acting as a vehicle for shaping a new experience for tourists.
The book is aimed at students, entrepreneurs, and anyone who wants to understand the characteristics of a new era that is emerging in tourism. It provides a comprehensive overview of developments and trends arising from the rapid advancement of technology, familiarizing the reader with the unlimited possibilities and the challenges that accompany every innovation.
The chapters of the book cover all aspects of the subject, from historical perspectives and the current situation to anticipated future applications. Understanding leads to the acquisition of valuable knowledge, useful for creating added value in any tourism activity.
Manufacturer
Specifications
- Publisher
- Kritiki
- Language
- Greek
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- 656
- Release Date
- 1/2024
- Publication Date
- 2024
- Dimensions
- 21x29 cm
- ISBN-13
- 9789605864606
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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