31
46
€
Delivery
Tue, 10 Nov - Mon, 16 Nov
14,00 €
shipping cost
Sent from Greece
Description
Specifications
Double Your Price is the practical, accessible guide to the theory, strategy, psychology, and execution of pricing. It features useful tools and clear, realistic guides to leverage pricing for your business success.
The book answers critical questions such as:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we raise our price, will we lose customers?
- How can pricing help us cover costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices aid our business success?
It examines how pricing works, how to avoid cognitive biases, how to persuade others, and various pricing strategies. The book includes a practical suite of information, tools, and guidance that you can apply immediately.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Make sure your strategy is right.
The book has received outstanding reviews from the judges of the Business Book Awards 2024, who highlighted its easy navigation and persuasive strategies to combat chronic underpricing.
Pages: 256, Dimensions: 13.8x13.8cm
Manufacturer
Specifications
- Publisher
- Pearson
- Language
- English
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- -
- Release Date
- -
- Publication Date
- -
- Dimensions
- -
- ISBN-13
- 9781292426341
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.