Are you ready to manage any kind of crisis - whether triggered by an internal error, customer action, or an unfortunate social media event? This popular guide provides readers with the skills, tools, and knowledge to respond effectively to high-risk situations and protect their brand from disaster.

Crisis Communication Strategies is an essential guide that covers the entire duration of a crisis, from preparation and laying the groundwork before it erupts, through the incident and recovery, and beyond. It guides readers through each phase, providing details on what needs to be considered, what needs to be done, as well as advice and checklists for improved responses.

This second edition of Crisis Communication Strategies includes new sections on managing long-term crises. It also contains new content examining crisis phases, communication behavior as a tactic, and how to ensure diversity and inclusion in turbulent times.

Through brand-new case studies and examples from reactions to events such as the British Post Office scandal, Burger King’s failed International Women's Day campaign, the Yorkshire cricket racism scandal, and Peloton's crises, it also explores the role of leadership in developing a people-centered crisis communication strategy. This is a must-have guide for PR and communications professionals who wish to protect their company and build long-term resilience.