A work that explores some of the most significant challenges in the field of environment and sustainability faced by businesses and consumers, as well as 101 of the most practical solutions from the world of marketing.

In our rapidly changing and consumer-centric world—where more than 10 million people are marketers—social and environmental challenges are increasingly ranking higher on board agendas. Every business and, therefore, every marketer has the responsibility to learn about the changing landscape in which they operate and to adapt their skills, creativity, and influence accordingly.

From the authors of Sustainable Marketing, which was awarded the Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guide for this journey, delving into some of the most critical issues and solutions that every marketer needs to know. It analyzes the key priorities that companies should consider, providing a list of 101 topics with practical and realistic ways in which marketers can make a positive impact, proving that even in the age of consumerism, marketing can be a force for good.

Pages: 288, Year of Publication: 0430, Dimensions: 15.3x15.3cm