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Description
Specifications
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
Recognized as one of the most iconic and influential strategy books ever written. The global phenomenon that has sold more than 4 million copies and has been published in 49 languages, now updated and expanded with new content.
In this bestseller, the world-renowned ideas of W. Chan Kim and Renée Mauborgne suggest that fierce competition leads to a bloody red ocean of rivals fighting over a shrinking profit. The authors argue that sustained success comes not from battling competitors, but from creating "blue oceans"—untapped new markets that are ripe for growth.
The BLUE OCEAN STRATEGY offers a systematic approach to making the competition irrelevant and provides principles and tools that any organization can use to create and capture its own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all the cases and examples in the book, bringing their stories into the current era
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions from readers over the past decade
A landmark work that overturns conventional thinking about strategy, this bestseller outlines a bold new path to win the future. Consider it your guide to creating uncontested market space and making the competition irrelevant.
Pages: 320, Dimensions: 15.5x15.5cm
Manufacturer
Specifications
- Authors
- Renée Mauborgne, W. Chan Kim
- Publisher
- Idiotiki Ekdosi
- Language
- English
- Subtitle
- -
- Cover
- Hardcover
- Number of Pages
- 320
- Release Date
- -
- Publication Date
- 2015
- Dimensions
- 16x23.4 cm
- ISBN-13
- 9781625274496
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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