This book celebrates the use of mascots in modern graphic design. Used for promoting or selling products from technology companies and financial organizations to burger chains, record festivals, and publishers, mascots seem to be extremely popular.

Part of their charm is their variety. Simple and playful or sleek and modern, mascots are fun characters that manage to lift your spirits while also symbolizing something – adding meaning and a playful element to a brand and creating a lasting impression.

Pages: 176, Year of Publication: 0109, Dimensions: 18.5x18.5cm