Increase customer attraction, acquisition, and engagement by using technology to create a consistent, efficient, and integrated marketing strategy.

The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology, in order to add value to your business across all areas of marketing, from customer experience, automation, and contact management, to reporting and analytics, as well as designing and orchestrating a tech stack that combines them all.

The book also explores gaining support, scaling martech within organizations according to their needs, size, and budget, as well as measurement, monitoring, and governance. It is authored by an award-winning leader in martech and includes case studies and examples from companies like Spotify and Amazon, along with frameworks, questionnaires, and interviews with leading industry professionals.

This is an essential tool for enhancing your marketing and achieving key objectives through leveraging technology.

Pages: 256, Year of Publication: 0803, Dimensions: 15.5x15.5cm