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Number of pages
272
Cover
Soft
Year of publication
2005
Publisher
Harper Business
In the second part of Geoff Moore's classic marketing trilogy, valuable guidance is provided for transitioning products from early adopters to the crucial mainstream market. In Inside the Tornado, Moore analyzes marketing strategies that will teach marketers how to reach these customers and how to leverage their position within the "tornado" to reap the benefits of widespread acceptance.
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