"Business in Latin America" offers readers an overall view of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroeconomic factors shaping the opportunities and risks of the region, while the second part focuses on business strategies that respond to these opportunities and risks. By examining the dynamics of the region, this new edition provides a detailed and refined understanding of the commonalities and differences among the multifaceted business environments of Latin America.

The second edition has been fully revised and updated to include:

• The sources of economic, political, and natural risks, including the impact of COVID-19
• The endemic role of corruption in institutions, the economy, and society
• The cultural and social diversity and resilience of the region
• The role of technology and digitalization in corporate and marketing strategies
• The challenges of managing local and regional supply chains

The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, as well as social and environmental sustainability. It is an ideal resource for anyone considering investing in the region, while it particularly attracts professionals and students with a special interest in Latin America.

Pages: 392, Dimensions: 17.4x17.4cm