The 12th edition of "International Management: Culture, Strategy, and Behavior" offers a user-friendly and balanced approach covering all critical dimensions and their interdependencies. This edition covers the environment and human resource management in three chapters each, while culture and strategy have four chapters. The text also emphasizes the balance between research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged fundamental assumptions about international business. The authors have also incorporated coverage of emerging markets facing high levels of pressure and how the development of new technology, such as artificial intelligence and robotics, will bring about fundamental changes in the global job market. This edition also includes a new author, Ajai Gaur, Professor of Strategy and International Business at Rutgers University. Ajai brings expertise in global business strategy, emerging markets and institutions, as well as a range of other topics. Additionally, he has close ties with East and South Asia, further enhancing the book's "globalization."
Pages: 656, Dimensions: 21.6x21.6cm
Manufacturer
Specifications
- Publisher
- McGraw-Hill Education
- Language
- English
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- -
- Release Date
- -
- Publication Date
- -
- Dimensions
- -
- ISBN-13
- 9781266097904
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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