NFTs evoke excitement and skepticism. How much value can a token have? What causes this value? To properly assess NFTs, we must first understand what they actually are, how they function, and in which cases they are used. The Everything Token is an essential guide to NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and leverage them to develop new product lines, enhancing customer loyalty and increased revenue simultaneously. The authors have spent the last few years embedded in NFT communities and assisting in launching NFT products. As self-proclaimed beta testers of this new technology, they have seen its power firsthand and aim to educate others about the significance, uses, and purpose of NFTs and the surrounding, ever-evolving technologies. Bridging the complexities, two NFT experts demonstrate why we should take NFTs much more seriously than their reputation as fun digital collectibles allows. They have a much broader utility than one might realize. Engaging and accessible, this book provides a guide and insight into a field of technology that is often difficult to understand.