Have you ever thought of an idea for a new product or service but didn't proceed because you thought it would be too risky? Authors Nathan Furr and Jeff Dyer present the innovator's method, a set of tools derived from the principles of lean start-up, design thinking, and agile software development. These tools have revolutionized the way new ideas are created, processed, and launched into the market. To date, they have helped entrepreneurs, designers, and software developers manage uncertainty through cheap and quick experiments that systematically reduce failure and risk rates. However, many managers and leaders struggle to apply these powerful tools within their organizations, as they often clash with traditional management.

This book focuses on how to turn your ideas into reality, demonstrating processes developed from research within companies and successful start-ups. The authors show when and how to apply their method's tools, how to adapt them to your business, and how to answer common questions about the method, such as: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? The book focuses on the "how" – how to test, how to validate, and how to market ideas with the lean, design, and agile techniques used by successful start-ups. Whether you're ready to launch a start-up, lead an already established business, or are simply working on implementing a new product, this book is for you.

Pages: 288, Dimensions: 15.5x15.5cm