Over the last decade, the presence of fashion film has become ubiquitous. From the retail environments where fashion films are projected onto windows and buildings to the online arenas of fashion brands and labels, and even art gallery installations, fashion communication is on the move.

With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural, and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms, and audiences.

Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.