In the book "Escape Velocity," Geoffrey A. Moore analyzes the central dilemma faced by established businesses: how to continue exploiting their past success while simultaneously advancing their organization, people, and processes toward future growth and opportunities. Moore demonstrates that successful goals depend on categorizing and understanding the interaction of five distinct domains, which he refers to as the "hierarchy of powers": category, company, market, offering, and execution. By combining these five forces in a collaborative and integrated way, Moore argues that you will gain a set of tools to bridge the gap between strategy and execution, successfully promoting innovative ideas and new ventures. With rich material from case studies to validate his arguments, "Escape Velocity" is the culmination of Moore's 25+ year career as a consultant, entrepreneur, and venture capitalist.