Jeff Lawson, a former programmer and CEO of Twilio, presents a new action plan for leveraging the full potential of developers in every organization. He declares that developers are the creative force that can solve serious business problems and develop successful products for customers, rather than just performing repetitive tasks. In an era where every sector is digitally transforming, proper management of developers is critical for the survival and growth of companies.
Lawson highlights three key points that distinguish companies developing innovative software. First, they understand the importance of developers more than ever. Second, they know how to motivate them. And third, they invest in their success. "Ask Your Developer" is a tool aimed at business leaders, product managers, technical leaders, software developers, and executives, offering guidance for the development of outstanding digital products and experiences.
Pages: 304, Dimensions: 15.2x15.2cm
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