A direct USA Today bestseller. The wild memoir of a founder for the success of a startup, from the initial idea to a $50 million exit, with the humor of a comedian and the perspective of a coach. In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a nascent company from zero to glory, selling it for $50 million after just 17 months. It is a memoir of frenzied business success, a non-fiction narrative that puts the reader in the CEO's seat, giving them a sense of what it truly means to guide a company through the toughest situations and come out with a massive payout.

A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story filled with business insights. It's a rollercoaster ride through the heaven and hell of the tech world, filled with gurus, pirates, swindlers, giants, geniuses, and fools. Forced to do everything at speed, Warner throws all the accumulated wisdom of his own Business Seminar out the window on his way to a golden exit.

Along the way, readers piece together a business playbook (and how-not-to) with each chapter traversing the highs and lows of founding a growing company. It shows the reader how to build a tech business from sheer desire and determination, combined with a bit of timely experience.

Warner's short, funny, and adventure-filled story and his company, botObjects, provide a parable of the quintessential entrepreneurial experience filled with business readings and lessons to be taught.

Pages: 264, Year of Publication: 0201, Dimensions: 15.2x15.2cm