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Description
Specifications
The proven system for rapid B2B sales growth from the co-author of Predictable Revenue, the best-seller hailed as the “sales bible.” If your organization's success depends on B2B sales, you need to be an expert in prospecting to successfully target, qualify, and close business opportunities. This definitive guide provides strategies you can implement immediately to create a robust and sustainable sales pipeline—whether you're a sales or marketing executive, a team leader, or a sales representative.
Based on the acclaimed business model that made Predictable Revenue a success, this powerful approach to B2B prospecting will help you:
- Identify the prospects with the highest potential.
- Clearly articulate your company's competitive position.
- Implement account-based sales development using ideal account profiles.
- Refine your lead targeting strategy with an ideal prospect profile.
- Initiate a conversation with people you don't know.
- Secure meetings through targeted campaigns.
- Create personalized messaging through email and phone that addresses each potential buyer’s awareness, needs, and challenges.
- Set, manage, and optimize measurable growth outcomes.
- Create predictable revenue.
You will learn how to target and follow up with ideal prospects, optimize contact acquisition, continuously improve performance, and meet your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-apply charts and email templates and offers full online access to sample materials, worksheets, and plans to enrich your prospecting toolset. By following this proven step-by-step framework, you can transform any B2B organization into a high-performance business development engine, diversify lead generation marketing channels, support marketing ROI, sell in disruptive markets—and generate more revenue than ever. This is the power of Predictable Prospecting.
Pages: 256, Dimensions: 16.3x16.3cm
Manufacturer
Specifications
- Publisher
- McGraw-Hill Education
- Language
- English
- Subtitle
- -
- Cover
- Hardcover
- Number of Pages
- 256
- Release Date
- 15/08/2016
- Publication Date
- 2016
- Dimensions
- 16.3x23.4 cm
- ISBN-13
- 9781259835643
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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