It sets the benchmark for excellence in the field of business and stands out as a truly vital and comprehensive book in its area. The book is enriched with many real and timely examples, as well as insightful case studies, ensuring that readers gain a holistic understanding of the subject.
The Operations Strategy, 7th edition, encourages an in-depth understanding of the topic by developing the concepts of strategy and operations management to marketing and human resource management. The way an organization strategically manages its operations can have a huge impact on its prospects – whether it is large or small businesses, services or manufacturing, for-profit or non-profit, international or local. Operations strategy is fundamental to the success of any organization and is a significant source of competitive advantage.
This new edition includes more on responsible and sustainable operations, bringing the book in touch with recent developments, showing how operations affect social, ethical, and environmental issues. There is increased emphasis on risk in operations strategy and the importance of the external and internal context. Updated with more examples – now includes an even broader range of different types of organizations. Four new case studies explore practical applications in the real world.
Pages: 504, Dimensions: 19x19cm
