The master of communication in America! The cultural provocateur! The man who ignited the Creative Revolution in Advertising! The original Mad Man! The creator of the covers that became part of MoMA's collection! The son of a Greek florist who conquered New York!

Giorgos Loi is known all over the world. In Greece, the 82-year-old Greek-American was a well-kept secret only for the initiated. Not anymore! Giorgos Loi returns to his homeland, enriching this international edition with advice aimed exclusively at Greeks.

In `Out of the Teeth`, this wise man shares what he learned in his 60 years of career. This book is an essential guide for anyone looking to elevate their creativity, offering exactly what its cover promises: advice, secrets, and methods, delivered with bold writing and without shame.

Giorgos Loi reveals what keeps him creative at 82, why sleeping three hours a day is the best thing in the world, how he made Tommy Hilfiger rich and famous overnight, why he refused to exchange one of his covers for a Warhol painting, how he changed the history of MTV, and incredible untold stories with Muhammad Ali, Bob Dylan, and other friends and collaborators.

Every page can open your mind and change the way you see the world. Immerse yourself in Loi's wisdom and return to it again and again as you move towards success.