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Description
Specifications
The exponential growth of technology, particularly information and communication technologies, is transforming the way organizations and businesses interact with customers, suppliers, and partners, making the concept of e-business an integral and continually growing part of business.
In this environment, the book "E-Business and Marketing: Innovative Models in a Digital Environment" offers a comprehensive approach to the design, implementation, and improvement of e-business and marketing strategy, as well as measuring its effectiveness. It is structured into the following ten chapters:
- The digital environment and marketing.
- Consumer behavior in the digital age.
- Market research and information management.
- Strategic planning for digital business actions.
- Innovative business models and marketing.
- Value creation: products, services, content.
- Revenue generation and pricing online.
- Multi-channel distribution and sales.
- Communication-promotion in the digital environment.
- Measuring the effectiveness of e-business and marketing.
"E-Business and Marketing" covers all aspects of the application of e-business within a company, providing both theoretical foundations, extensive bibliography, and links to the internet for further study, as well as a plethora of practical applications through examples and case studies that demonstrate the effectiveness of various methodologies, techniques, and models in practice.
It is aimed at professionals in the field, entrepreneurs, executives from the private and public sectors, freelancers, students, and generally "to all those who have the passion to learn, experiment, envision, apply, and innovate in e-business."
Manufacturer
Specifications
- Authors
- Sergios Dimitriadis, Maro Vlachopoulou
- Publisher
- Rosili
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 456
- Release Date
- 3/2014
- Publication Date
- 2014
- Dimensions
- 17x24 cm
- ISBN-13
- 9789607745323
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.