Elixir of beauty, Moroccan treasure, or liquid gold. Argania Spinosa kernel oil, or argan oil, is the main and most important ingredient in Moroccanoil cosmetics. The brand offers a wide range of hair care products, including shampoos, conditioners, masks, and hair balms, with argan oil as the key ingredient.

The story of the Moroccanoil brand began when Carmen Tal visited Israel and underwent an oil treatment at a local beauty salon. The secret care ingredient was Argania Spinosa kernel oil, which is obtained from the fruits of the prickly argan, found only in southwestern Morocco, and contains a huge amount of vitamin E.

The Moroccanoil brand quickly became known with the Moroccanoil Treatment, which was associated with wonderfully shiny and velvety hair. Today, its offering is broader, and it has captured the hearts of many women and men worldwide thanks to its effectiveness.

Moroccanoil is particularly popular with women with dry or damaged hair. The hair cosmetics restore natural shine and softness, giving vitality and elasticity. In its offering, you can find shampoos, conditioners, masks, oils, hardening agents, and varnishes.