An understanding of psychology - specifically the psychology behind user behavior and interaction with digital interfaces - is perhaps the most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to adapt to the design rather than operate within the "design" of how people perceive and process the world around them.

This practical guide explains how you can apply fundamental psychology principles to create products and experiences that are more human-centered and intuitive. Author Jon Yablonski analyzes well-known applications and experiences to provide clear examples of how UX designers can create interfaces that adapt to the way users perceive and process digital interfaces.

You will learn:

• How aesthetic design creates positive reactions
• The psychology principles most useful for designers
• How these psychology principles relate to ethical UX principles
• Predictive models, including Fitts' Law, Jakob's Law, and Hick's Law
• Ethical implications of using psychology in design
• A practical framework for applying psychology principles to your design process

This updated edition includes an even deeper connection to the underlying psychological concepts governing the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the analyzed applications and experiences remain familiar and relevant.

Pages: 168, Dimensions: 15.2x15.2cm