Daniel Kahneman, who was awarded the Nobel Prize in Economic Sciences in 2002 for his creative work in psychology, which challenged the rational model of judgment and decision-making, is one of the most important thinkers of our time.

His ideas have a wide resonance across many fields - including economics, medicine, and politics - but, until now, they and the findings of his many years of research had not been gathered into one book. In his highly anticipated work "Thinking, Fast and Slow," the author takes us on a journey through the human mind and explains the two systems that guide the way we think: System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.

He reveals the extraordinary capabilities - as well as the flaws and biases - of our thinking and highlights the significant influence of intuitive impressions on our behavior. The impact of loss aversion and overconfidence in corporate strategies, the difficulties of predicting what will make us happy, the challenges of framing risks properly at work and at home, and the strong effect of cognitive biases on everything from stock trading to vacation planning, can all be understood by knowing how the two systems shape our judgments and decisions.

Critics have written about the book:

• Steven Pinker: "Kahneman is undoubtedly the most distinguished living psychologist and one of the greatest researchers in the history of the field. He has the gift of uncovering significant traits of the human mind, many of which fill classic textbooks and form established knowledge. His work has reorganized social psychology, cognitive science, the study of logic and happiness, and behavioral economics. The publication of Thinking, Fast and Slow is a major publishing event."
• Nassim N. Taleb: "A landmark book for social thought, in the same category as Adam Smith's 'The Wealth of Nations' and Sigmund Freud's 'The Interpretation of Dreams.'
• Steven D. Levitt: "Kahneman is one of the most authentic and great thinkers of our time. There is probably no one else on the planet who understands so well how and why we make the choices we do. In this wonderful book, he shares with us a lifetime of wisdom in a simple and enjoyable way. Every eager learner should read it."
• Daniel Gilbert: "A mental epic by one of the greatest psychologists and thinkers of our time. Kahneman deserves a Pulitzer Prize alongside the Nobel he already holds."
• Richard H. Thaler: "The book is the achievement of a giant of intellect; it is readable, clever, and profound. Buy it quickly, but read it slowly and repeatedly. It will change the way you think about work, the world, and your life."
• The Economist: "Outstanding. Just as Copernicus displaced the Earth from the center of the Universe, so Kahneman showed that we are not the paragons of logic we believe ourselves to be."
• The Wall Street Journal: "Thanks to the finesse of the ideas and the robustness of the evidence it provides us, we re-acquaint ourselves with the mind and self from scratch."
• David Brooks: "This book is certainly a major intellectual work, encompassing both Kahneman’s research work and the enormous 'wave' it has created. I believe we will be invoking Kahneman hundreds of years from now; and we will remember that his work helped spark a cultural change that is already producing astonishing results."