THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR'

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six years old when he took over the management of Eleven Madison Park, a two-star restaurant in New York that had never fully realized its greatness. Eleven years later, EMP was declared the best restaurant in the world.

How did Guidara achieve this unprecedented transformation? Through radical reinvention, a true collaboration between the kitchen and the dining room—and unforgettable, extravagant, personalized hospitality. Guidara's team surprised a family who had never seen snow with a magical sleigh ride in Central Park after their dinner; they filled a private room with sand, mai tais, and beach chairs to console a couple with canceled vacations.

Guidara's hospitality extended beyond his restaurant's patrons to his own team, who learned to deliver praise and criticism with intention; because the answer to some of the most persistent business dilemmas is to give more—not less; and the magic that can happen when a waiter begins to think like an owner.

Today, every business can choose to be a hospitality business—and all of us can turn ordinary transactions into extraordinary experiences. Includes brilliant stories from his journey in the restaurant industry with its most famous players like Daniel Boulud and Danny Meyer, urging all of us to find the magic in everything we do—for ourselves, the people we work with, and the people we serve.

Pages: 288, Dimensions: 16x16cm