Moroccanoil Purple Original Treatment features a specialized formula with violet pigments that instantly neutralize unwanted brassy, bronze, and orange tones. It is ideal for blonde, lightened, or gray hair, helping maintain a pure, cool color between salon visits.

Harnesses the beneficial properties of Argan oil, providing rich hydration and care for both the hair and scalp. Enhances natural shine, improves elasticity, strengthens hair structure, and effectively protects against damage.

Enriched with flaxseed extract, it provides valuable moisture and increases hair strength. At the same time, it protects hair from environmental aggressors, instantly boosts shine, and makes lengths exceptionally easy to manage.

It features a premium alcohol-free formula with a lightweight texture that won’t weigh your hair down. It delivers multi-benefit care, leaving your lengths smooth, silky, and visibly healthier from the very first applications.

In a study conducted after one week of use, 95% of users said the product reduces dullness. In addition, 95% confirmed that it helps significantly maintain blonde tones.

Works effectively against frizz, smoothing and taming unruly hair. Protects the hair’s surface, making everyday styling easier and providing a professional finish.

Apply to damp hair as a base for any hairstyle, or to dry hair to smooth frizz. For enhanced toning, use it together with Moroccanoil Blonde Perfecting Shampoo and the matching conditioner.

• Volume: 25 ml
• Hair Type: Blonde, bleached, gray
• Key Ingredients: Argan oil, flaxseed extract, purple pigments
• Features: Alcohol-free, frizz control, neutralizing oil