Using basic principles of microeconomic theory and industrial organization, the book analyzes the particular characteristics of the entertainment industry, specifically the market for entertainment and informational media.
The macroeconomic indicators of the market are presented at both the international and Greek levels, analyzing the importance of the sector in the economic activity of developed economies.
The key factors affecting the effectiveness of this specific market and defining its modern form of organization are examined.
Subsequently, the author addresses how consumers allocate their time between work and entertainment, presenting the key determinants of demand for informational and entertainment services and goods.
The distinction between experience goods and utilitarian goods is discussed later in the book, along with an analysis of the market equilibrium of experience goods.
Social capital, the interdependence of demand, shared values and interests, as well as collective behavior as determinants of demand for experience goods are explored in depth.
