New York Times and USA Today Bestseller

Gary Vaynerchuk, a bestselling author, entrepreneur, and investor, offers new, in-depth advice for enhancing brand growth, boosting sales, and excelling in competition through modern advertising strategies that rely on social media.

In his latest book, Vaynerchuk argues that rapidly growing businesses, brands, content creators, and influencers have one common characteristic: they have mastered storytelling in areas of low-cost attention, which primarily exist on a few social media platforms.

Drawing on 20+ years of success in entrepreneurship and marketing, he claims that the greatest transformation and opportunity is the "TikTokification of Social Media." Content is increasingly distributed based on what interests users, rather than relying solely on the people they follow.

In "Day Trading Attention," Gary provides detailed advice on how small businesses, large companies, and creators can:

• Understand attention — what it is, where it is, where it is low-cost, and how to leverage it
• Produce relevant and strategic content
• Use modern advertising platforms to build the brand and increase sales in a rapidly changing environment

Pages: 272, Dimensions: 18.7x18.7cm