Narration is the most effective way to convey your message, whether you are in front of a crowd at a conference or conversing with a colleague via Zoom. It works in 90-second TV commercials, in 10 seconds on social networks, and even in that email you need to send quickly.

Why does this happen? The simple reason is that people do not make decisions based on logic, but on emotions. To persuade, influence, and inspire, you need an emotional connection. And storytelling is the best way to achieve it.

Journalist and business coach Mark Edwards has developed his own methodology - SUPERB - to tell compelling stories in the workplace. From the classic Hero's Journey to why all of us need to "Save the Cat," "Best Story Wins" shows how storytelling can make us better communicators.

Pages: 256, Dimensions: 12.8x12.8cm