Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.
This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
Manufacturer
Specifications
- Publisher
- Taylor & Francis
- Language
- English
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- -
- Release Date
- -
- Publication Date
- -
- Dimensions
- -
- ISBN-13
- 9780367196097
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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