Set the delivery location to see products according to your choice.
The book that will help you use the artificial intelligence revolution to achieve your own.
The application of Total Marketing is the first book to leverage the capabilities of Artificial Intelligence to change the way we perceive, design, and implement Marketing.
It introduces the concept of Total Marketing to highlight the power, effectiveness, and efficiency we can achieve when we synergistically utilize the benefits of intelligent technological tools, such as AI texts, AI images, AI videos, AI SEO, AI service, AI customer loyalty, AI eShop optimization, AI Digital Marketing, etc.
It describes the fundamental changes brought about by the application of Artificial Intelligence in the field of Marketing: the individualization of the market, the adaptive marketing mix, cross-channel promotional actions, holistic data utilization, personalization of the consumer experience, dynamic customization of advertising content, automation of digital display, active and proactive SEO, as well as the cultivation of emotional bonds between the brand and the consumer.
It is a challenge of business foresight, which sharpens and expands the reader's strategic and innovative capabilities.
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.
