From the fashion designer and entrepreneur behind Babes, an empowering memoir that highlights how being different can become the foundation of your success.

Ciera Rogers is known as "Outsider"—and she likes it that way. As the founder and CEO of a multi-million dollar brand aimed at curvy women of all shades, worn by celebrities like Kim Kardashian and endorsed by Beyoncé, Ciera has focused on the women the fashion industry is designed to ignore. Her radical idea that being different can be your superpower is the key to this work.

The Outsider Advantage is for those considered "Outsiders": the dreamers, the doers, and the driven, who society continually overlooks but are uniquely equipped to achieve great things.

In this bold and inspiring memoir, Ciera shares the pivotal moments of her life—such as being taken by her father at a young age, her adventures in nightclubs, living in her mother's car, and her journey to reaching seven figures—and reveals the valuable lessons she has gained from her past and her unconventional career.

She also touches on the sentiments of the millennial generation, acknowledging that the so-called "American Dream" is often an illusion. But she didn't let it stop her from beating the system and living the life she wanted. She argues that the limitations that come from the lack of connections, resources, or even the "right" look, can in fact be the greatest competitive advantages. She teaches anyone who has been overlooked or underestimated how to embrace the "Outsider" status to find unwavering success.

Pages: 272, Dimensions: 15.4x15.4cm