When you look at the world through the lens of "upfront carbon," everything changes. The surprising "upfront carbon" of everyday objects, from coffee to heat pumps, and why electric bikes, not electric cars, are the answer.

The concept of "upfront carbon" refers to all the emissions involved in the manufacturing of your car, your house, or any other item. These invisible carbon emissions matter. As we move away from fossil fuels and integrate more renewable energy sources into our supply, "upfront carbon" becomes increasingly dominant in comparison to operational emissions and is often overlooked.

Focused on consumption rather than production, the book "The Story of Upfront Carbon" covers:

• Why we are fixated on energy efficiency, not carbon, and why this must change.
• Why carbon calculations are so difficult.
• How the simple concept of sufficiency for individuals and entire economies is a powerful strategy to avert an impending climate disaster.
• How holistic thinking and a systems approach to production can guide the transition to a carbon-free and smoothly functioning society.

With humor and filled with specific strategies for reducing the ecological footprint of transportation, agriculture, consumer goods, the built environment, and more, this easy-to-read guide is essential reading for a world on the brink of crisis.

Pages: 192, Dimensions: 15.2x15.2cm