'The most important book on startups of the past decade' - Steve Blank, co-creator of the Lean Startup movement.

Based on extensive research and real-world examples, Pattern Breakers challenges the certainty about how to achieve defining success and provides a manual for anyone starting a startup or creating a new product.

The roots of Pattern Breakers come from the time when Mike Maples, an experienced venture investor, was left helpless, unable to understand why some companies he funded - like X (formerly Twitter), Twitch, and Okta - succeeded while others, some considered 'most likely to succeed,' closed despite doing everything right. Was it just luck that separated the gold from the worthless?

What Maples and Peter Ziebelman of Stanford University discovered contradicts prevailing opinion and overturns the current standardized approach to entrepreneurship. They found that ideas that break patterns radically change traditional rules and are driven by people with the autonomy and courage to deviate from consensus.

With compelling and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what sets innovative ideas apart from those that initially seem promising but end in mediocre results, and why others that initially seem unsuitable - and even ridiculous - ultimately radically change the way we live.

'An essential guide to startup success' - Safi Bahcall, author of Loonshots.

'Reveals how elite founders not only navigate uncertainty - they leverage it to redefine what's possible' - Annie Duke, author of Thinking in Bets.

Pages: 288, Year of Publication: 0114, Dimensions: 16.2x16.2cm.