The book "Pattern Breakers" comes from the experience of Mike Maples, an experienced venture capitalist, who wondered why some businesses he funded - such as Twitter, Twitch, and Okta - excelled, while others, which were considered "likely successes," closed despite their right moves. Could the difference be the random factor?

Maples and Peter Ziebelman from Stanford University discovered that traditional approaches to entrepreneurship need to be reexamined: the usual practice of finding a large market and analyzing customer needs isn't always correct. Real revolutions happen when they exploit tipping points that offer new possibilities and change people's thinking and actions.

Uber and Lyft, for example, changed the rules in the transportation field by leveraging GPS-enabled smartphone technology. Also, the Covid pandemic promoted telehealth. Ideas that break patterns create new possibilities and revolutionize conventional perceptions, with people who have the courage to follow different paths.

Pages: 288, Year of Publication: 0114, Dimensions: 15.2x15.2cm