THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR'

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic reputation. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara achieve this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to comfort a couple with a canceled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism intentionally; why the answer to some of the most stubborn business problems is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring inspiring stories of his journey through restaurants, with the industry’s most famous figures like Daniel Boulud and Danny Meyer, Guidara encourages us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Pages: 288, Dimensions: 15.7x15.7cm