Why are some things cute and others not? What happens in our brains when we see something cute? And how did the cute aesthetic become global, from Hello Kitty to Disney characters?
Cuteness is an area where culture and biology intertwine. The sight of a cute animal triggers some of the most powerful psychological instincts we have – those that enhance our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and sweet greeting cards.
Joshua Paul Dale, a pioneer in the emerging field of cuteness studies, explains how the aesthetic of cute spread around the world, from pop brands to Lolita fashion, children's animation, and the irresistible rise of Hello Kitty. The book "Irresistible" explores the surprisingly ancient roots of Japan's kawaii culture and reveals the cross-cultural interaction in the globalized world. If cute things are indeed redesigning our brains, they may help answer some of the biggest questions we have about our evolutionary history and the mysterious roots of animal appropriation.
This is the fascinating cultural history of cuteness and a revealing look at how our most powerful psychological impulses have reshaped global style and culture.
Manufacturer
- Publisher
- Profile
- Type
- Culture
- Language
- English
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- 288
- Release Date
- -
- Publication Date
- 2024
- Dimensions
- -
- ISBN-13
- 9781788162395
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