An inspiring guide from zero to success in life and entrepreneurship by the founder of Myprotein®. How did a 23-year-old from the working class, who graduated school with almost no qualifications, start a business with just a £500 overdraft and turn it into over £350 million? In the book Bootstrap Your Life, Oliver Cookson shares how he managed to build the number one online brand in Europe using only his limited resources and the right mindset.

Self-reliant and self-taught, Oliver always had a keen eye for opportunities and pursued them with obsession. His significant success came when he combined his passion for health and fitness with his skills as a web developer. By adopting a disruptive, agile approach to business, offering unparalleled choice, and recognizing trends before the competition, Oliver managed to rapidly grow Myprotein® into a leading international, award-winning brand.

In Bootstrap Your Life, Oliver not only shares his journey, but uses simple language to break down every aspect of his thinking, providing a detailed step-by-step guide on how to think like an entrepreneur. His approach to marketing, innovation, strategy, leadership, and other key aspects are explained in great detail using memorable analogies that anyone can understand.

Oliver explains how his process of bootstrapping his life catapulted him from an ordinary life in the suburbs of Greater Manchester to being included in the Sunday Times Rich List with a personal net worth of over a third of a billion pounds. His message is clear: bootstrap your life!